The Hometown Program aims to break out the Jeep brand, giving Jeep showrooms their own unique style and customer experience. This can be accomplished through an interior renovation of an existing facility, utilizing a gateway to create visual separation. Other dealers opt for an addition for full and complete separation from the Chrysler, Dodge, and Ram brands, both inside and outside of the facility. 

Collaborating directly with clients, program requirements are defined and translated into effective design solutions, ensuring seamless integration of criteria into existing conditions or new construction projects. Particular attention is given to incorporating Jeep branding elements into the design to align with program standards and expectations.